| Strategy
Sun Tzu | Military Strategist
Hospitals and startups sit in different ends of the healthcare sector. While providers are also decision makers and Key Opinion Leaders, startups are the developers of the technologies and experts.
Although their expertises are usually not the same one (or related to each other), both parties usually want the same thing: better and modern care for patients to increase outcomes and decrease disparities in healthcare.
The problem they both face is also the same one, they are unaware of each other's complexities. This makes it difficult for the Medical Technology companies to be able to build devices or solutions with the usage intention of Medical Doctors (or patients) at heart (sometimes even when having a Medical Doctor in-house). On the other side, the Medical practitioners need a certain type and format of validation to give a go to technologies (the companies or technologists that know how to navigate this validation course, will succeed commercially. Here is where JBD HealthCare plays a role)
Our strategy development starts before doctors and technologists interact, we analyze intended use and dissect the development to understand its weaknesses, strengths, opportunities and challenges.
We then drive our strategy to comply to the vision and the mission and continue to the communication strategy phase. This ensures that the contact moments between KOL (client, buyer, partner, user, advisor) and the technologist will be as efficient as possible.
Regarding Digital Transformation for hospitals, our experience and work focuses on creating systems that can be used (analyzing the reality of the hospital - connectivity, bandwidth, access to smart phones, access to electricity, etc.) and that can be implemented in a short, medium and long term. With a vision of interoperability and long term development.
The disjunctive relationships in Healthcare
Don't hesitate to contact us, our team will reply with an invitation to our intake process, so we can advise you and your firm with the highest level of internal knowledge.